Recursos Humanos Digital As technology shows no signs of slowing down, it’s only natural that aspects of life and business, previously just in the physical world, are now turning digital. Ecommerce is at an all-time high, and more are joining the cybershopping revolution all the time.
Perhaps your company has already formed an online presence;but whether you’re a seasoned veteran of the e-commerce world or just starting out, the biggest question is the same: with so much competition, what really stands out? Beyond the basic shopping carts and payment options, truly successful ‘etailers’ know that small details matter a lot in customer satisfaction. Read on to discover three qualities that keep consumers coming backfor more, and how you can cultivate them yourself.
1. Trust
Online shopping is an inherently anonymous experience; with no one to ask directlyabout products and prices, distrust can easily become an obstacle for businesses when itdoesn’t have to be. Research shows that one of the main reasons for shoppers tobandon their ecartsis surprise at hidden fees, like shipping, at checkout time. By contrast,one major retailer reportedly increased web store sales by $300 million in the first year by not requiring website registration and allowing the option to save details at the end of transactions. When buyers know what they’re getting into, they’re far more likely to buy.
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