RRHH Digital Opinion leaders are respected individuals whose ideas and behaviors work as a model to others. These influential personalities communicate messages to a primary group who may be opinion seekers or merely opinion recipients. The opinion leaders play a critical role when people look for products to purchase; therefore they give both advice and proper information about a product that has a higher quality. As a result, it may be beneficial in certain marketing cases, to direct the communications to the opinion leader to prompt the acceptance of an advertising message.
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