RRHH Digital The main difference between retail and wholesale buying is the end point of the products. Wholesale buyers purchase commodities directly from suppliers and sell them to retailers. In contrast, retail buying consists in buying inventory for direct sale to the final consumers.
In addition, the prices they pay for the same goods differ. A wholesale price in general will be lower due to the large quantities procured, while a retail price is higher in order to cover production costs and other expenses, and make some profit as well.
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