RRHH Digital It refers to a company’s plan for getting their products in the right stores. More formal, it’s a Marketing plan that details how a business intends to offer its products or services to consumers. It may involve activities such as promotions, product placement and retailer incentives, aiming to attract the consumer’s attention and influence their purchase. Optimal consumer interest at any retail location is typically attracted by price discounts, merchandising, placement and signs.
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