8 de noviembre de 2024
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Oferta de empleo: Se busca Digital Marketing Manager – La Roca Village

Oferta de empleo: Se busca Digital Marketing Manager - La Roca Village

Resumen del trabajo y tareas

Our Client, Value Retail, Owner of La Roca Village, needs to incorporate a Digital Marketing Manager. 

Reporting to the Spain Marketing Director, the Digital Marketing Manager will support the local Marketing team in database maximisation, integrated web marketing campaigns to drive traffic and footfall, and growing Bicester Village’s presence and visibility online.

PARA MÁS INFORMACIÓN CLIC AQUÍ

Key responsibilities 

1. Database maximisation

– Grow the customer database through data capture at all possible points, working in conjunction with the local and central teams;

– Management of local Village ‘Loyalty’ Clubs.

2. Web/ online strategy implementation

– Be an online specialist with knowledge and enthusiasm to be an advocate of the web, with some technical understanding of online applications and web functionality;

– Creation of Integrated Marketing campaigns with the marketing team, i.e. offline/online;

– Test and QA new applications for websites and digital campaigns;

– Identify and develop online consumer marketing opportunities/initiatives; communications through email, SMS, online PR, viral campaigns to name a few; be aware of opportunities with SEM and SEO in particular Google adwords – and be able to advise on optimizing content;

– Co-ordinate and prepare creative, including relevant and personalised copy and segmentation analysis for B2C campaigns (emails, SMS);

– Be responsible for promoting the use of new and innovative technology, whilst compiling competitor reports in order to ensure that our local online marketing activity is consistently at the forefront and relevant to local consumers;

– Analysis of website traffic and campaign ROI using tools in place such as Google Analytics and using analytics to better understand consumer behaviour and to target and optimise future campaigns;

– Work with the central Digital and local Marketing teams to integrate marketing, advertising and PR across all platforms;

– Carry out research into local digital and consumer trends;

– Provide strong reporting on local campaign analysis and ROI for all digital campaigns such as email, display advertising, buzz, online PR, partnerships, etc. 

3. BV online presence

– Develop visibility in social media, including Digg, Reddit, StumbleUpon, Facebook, MySpace, Delicious, tagging, blogs, Twitter and other sites of interest – build and engage with communities;

– Research and monitor local buzz for social media sites such as Facebook, blogs, Twitter, and local equivalents for reporting;

– Help monitor, organise and create video content for the websites and blogs, including uploading and placing on the various appropriate sites online;

– Source local sites for online PR purposes (recommendation sites, directory listings).

4. Management

– Train, manage and mentor the Marketing Team Assistant;

– Oversee the Marketing Team Assistant’s daily tasks: keeping the site constantly updated and fresh in relation to product, promotions, events, local areas of interest, as well as using creative copywriting skills to write new copy and respond to challenging questions posed by the general public in the forums, blogs or boards. 

Requisitos / Requirements

Estudios mínimos:

Máster

Experiencia mínima

Al menos 3 años

Requisitos mínimos

EXPERIENCE IN RETAIL COMPANIES (3/4 years)

– English: C1.

– Understanding of technology, platforms, limitations.

– Knowledge of e-marketing principles and methods

– Organised, able to plan, prioritise and put processes in place

– Strong communicator – able to share information at all levels

– Autonomous and able to work in a team

– Strong managerial skills – able to mentor

– Able to think creatively and solve problems

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Opciones de Suscripción
En cumplimiento de lo dispuesto en el artículo 5 de la Ley Orgánica 15/1999, de 13 de diciembre, de Protección de Datos de Carácter Personal (en adelante, "LOPD"), EDICIONES DIGITALES SIGLO 21, SL., le informa de que los datos de carácter personal que nos ha proporcionado mediante la cumplimentación de cualquier formulario electrónico que aparece en nuestras Web Site, así como aquellos datos a los que EDICIONES DIGITALES SIGLO 21, SL. acceda como consecuencia de su navegación, de la consulta, solicitud o contratación de cualquier servicio o producto, o de cualquier transacción u operación realizada a través de las Webs de nuestro grupo editorial EDICIONES DIGITALES SIGLO 21, SL., serán recogidos en un fichero cuyo responsable es EDICIONES DIGITALES SIGLO 21, SL. provista de CIF B86103140 con domicilio a estos efectos en Calle Comandante Franco, 24 28016, Madrid. Con carácter general, los datos de carácter personal que nos proporcione serán utilizados para atender sus solicitudes de información, así como informarle sobre nuevas actividades, productos y servicios de EDICIONES DIGITALES SIGLO 21, SL. Aquí puede leer nuestro aviso legal y política de privacidad.
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